The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Xiaobing Song, Feifei Huang, Xiuping Li
| Year of publication: |
January 2017
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| Authors: | Song, Xiaobing ; Huang, Feifei ; Li, Xiuping |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 69-83
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| Subject: | Embarrassment | Branded products | Self-esteem | Self-brand connection | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Selbstevaluation | Self-assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771828