The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect
Year of publication: |
2013
|
---|---|
Authors: | Allison, Thomas H. ; McKenny, Aaron F. ; Short, Jeremy C. |
Published in: |
Journal of Business Venturing. - Elsevier, ISSN 0883-9026. - Vol. 28.2013, 6, p. 690-707
|
Publisher: |
Elsevier |
Subject: | Warm glow | Political rhetoric | Microlending | Poverty | Content analysis |
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