The effect of entrepreneurial rhetoric on microlending investment : an examination of the warm-glow effect
Year of publication: |
2013
|
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Authors: | Allison, Thomas H. ; McKenny, Aaron F. ; Short, Jeremy C. |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 28.2013, 6, p. 690-707
|
Subject: | Warm glow | Political rhetoric | Microlending | Poverty | Content analysis | Armut | Mikrofinanzierung | Microfinance | Entrepreneurship | Entrepreneurship approach |
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