The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
| Year of publication: |
2013
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|---|---|
| Authors: | Weijters, Bert ; Geuens, Maggie ; Baumgartner, Hans |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 40.2013, 2, p. 368-381
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