The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Joerg Koenigstorfer and Hans Baumgartner
| Year of publication: |
February 2016
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|---|---|
| Authors: | Koenigstorfer, Joerg ; Baumgartner, Hans |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 1, p. 124-138
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| Subject: | dietary restraint | food consumption | fitness | physical activity | Lebensmittelkonsum | Food consumption | Sport | Sports | Ernährungsverhalten | Eating habit | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Markenführung | Brand management | Markenimage | Brand image | Ernährung | Nutrition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.12.0429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450429