The effect of Flash banners on multiattribute decision making: Distractor or source of arousal?
| Year of publication: |
2006
|
|---|---|
| Authors: | Day, Rong-Fuh ; Shyi, Gary C.-W. ; Wang, Jyun-Cheng |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 23.2006, 5, p. 369-382
|