The effect of generational status in language-tailored political messages
Sindy Chapa; Enrique P. Becerra
| Year of publication: |
2014
|
|---|---|
| Authors: | Chapa, Sindy ; Becerra, Enrique P. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 356-366
|
| Subject: | Politische Kommunikation | Political communication | Werbewirkung | Advertising effects | Hispano-Amerikaner | Hispanics | Altersgruppe | Age group | Sprache | Language | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419801