The effect of green influencer message characteristics : framing, construal, and timing
Sarah König, Erik Maier
| Year of publication: |
2024
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|---|---|
| Authors: | König, Sarah ; Maier, Erik |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 9, p. 1979-1996
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| Subject: | day-of-the-week effect | green consumption | green influencers | greenfluencer | influencer marketing | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects | Umweltmanagement | Environmental management | Nachhaltiger Konsum | Sustainable consumption | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015074617