The effect of green marketing strategy on firm’s performance in the context of developing country
Year of publication: |
2023
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Authors: | Demessie, Girma Tegene ; Shukla, Amit |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 3, p. 193-209
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Subject: | competitive advantage | competitive intensity | firm performance | Green marketing strategy | Unternehmenserfolg | Firm performance | Öko-Marketing | Green marketing | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Entwicklungsländer | Developing countries |
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