The effect of hotel's dual-branding on willingness-to-pay and booking intention : a luxury/upper-upscale combination
Minsun Kim, Chun-Hung Tang and Wesley S. Roehl
| Year of publication: |
August 2018
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|---|---|
| Authors: | Kim, Minsun ; Tang, Chun-Hung ; Roehl, Wesley S. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 4, p. 256-275
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| Subject: | price | dual-branding | information disclosure | willingness-to-pay | booking intention | perceived fairness | Zahlungsbereitschaftsanalyse | Willingness to pay | Hotellerie | Hotel industry | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0107-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922681