The effect of impulsiveness and promotional types on purchase intentions in Taiwan : a study
Yang-Chu Lin, Yi-Chih Lee, Steven C. H. Lin and Yi-Xin Zheng
| Year of publication: |
2013
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|---|---|
| Authors: | Lin, Yang-chu ; Lee, Yi-chih ; Lin, Steven C. H. ; Zheng, Yi-xin |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 12.2013, 1, p. 7-24
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| Subject: | Taiwan | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723492