The effect of incidental affect on preference for the status quo
| Year of publication: |
2008
|
|---|---|
| Authors: | Yen, Hsiuju Rebecca ; Chuang, Shih-Chieh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 36.2008, 4, p. 522-537
|