The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Jay Trivedi and Ramzan Sama
| Year of publication: |
2020
|
|---|---|
| Authors: | Trivedi, Jay ; Sama, Ramzan |
| Subject: | Brand admiration | brand attitude | influencer marketing | message process involvement | millennials | online purchase intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Kaufentscheidung | Purchase decision | Influencer | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1700741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179619