The effect of location on price estimation : understanding number-location and number-order associations
Fengyan Cai, Hao Shen, and Michael K. Hui
| Year of publication: |
2012
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|---|---|
| Authors: | Cai, Fengyan ; Shen, Hao ; Hui, Michael K. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 718-724
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| Subject: | Ladengestaltung | Store design | Product Placement | Product placement | Einzelhandelspreis | Retail price | Verkaufsförderung | Sales promotion | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659282