The effect of loyalty program fees on program perceptions and engagement

Christy Ashley, Erin A. Gillespie, Stephanie M. Noble

Year of publication:	2016
Authors:	Ashley, Christy ; Gillespie, Erin A. ; Noble, Stephanie M.
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 964-973
Subject:	Loyalty programs \| Fee-based loyalty programs \| Denominations of accrual \| Numerosity \| Expectancy-value \| Loyalty program structure \| Kundenbindungsprogramm \| Loyalty program \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour

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