The Effect of Mail-in Utility Rebates on Willingness-to-Pay for ENERGY STAR® Certified Refrigerators

This study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY STAR-certified refrigerators and, thus, could actually reduce willingness-to-pay.

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Year of publication:	2013
Authors:	Li, Xiaogu ; Clark, Christopher D ; Jensen, Kimberly L ; Yen, Steven T
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	Choice Experiment \| Eco-label \| Energy Star \| Generalized Multinomial Logit \| Ordered Probit \| Rebate \| Refrigerator \| Willingness-to-Pay \| Environmental Economics and Policy

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Extent:	application/pdf
Series:	2014 Annual Meeting, February 1-4, 2014, Dallas, Texas.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas Number 159795
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011070634