The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
| Year of publication: |
2005
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|---|---|
| Authors: | Mcguinness, Tony ; Morgan, Robert E. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 11, p. 1306-1326
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