The Effect of Marketing Breadth and Competitive Spread on Category Growth
| Year of publication: |
2021
|
|---|---|
| Authors: | Xiang, Yi ; Soberman, David ; Gatignon, Hubert |
| Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2021, 2 (21.10.), p. 622-644
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/poms.13570 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012636669