The Effect of Measuring Intent on Brand-Level Purchase Behavior
| Year of publication: |
1996
|
|---|---|
| Authors: | Fitzsimons, Gavan J. ; Morwitz, Vicki G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 23.1996, 1, p. 1-11
|