The effect of menu presentation on consumers’ willingness to purchase
Jungtae Soh and Amit Sharma
| Year of publication: |
2021
|
|---|---|
| Authors: | Soh, Jungtae ; Sharma, Amit |
| Subject: | Transaction costs | information costs | visual and verbal information | food decision | willingness to purchase | choice presentation | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Zahlungsbereitschaftsanalyse | Willingness to pay | Transaktionskosten | Informationsverhalten | Information behaviour | Produktinformation | Product information | Experiment | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358420987585 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593198