The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Chanthika Pornpitakpan; Robert T. Green
| Year of publication: |
2010
|
|---|---|
| Authors: | Pornpitakpan, Chanthika ; Green, Robert T. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 3, p. 372-396
|
| Subject: | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Herzkrankheit | Heart disease | Interkulturelles Management | Cross-cultural management | USA | United States | Thailand | Singapur | Singapore |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701736