The effect of mobile device usage on creating text reviews
Keeyeon Park and Hye-Jin Kim and Jong Min Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Park, Keeyeon ; Kim, Hye-jin ; Kim, Jong Min |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 1011-1029
|
| Subject: | Hotel industry | Mobile | Online reviews | Text generation | Word of mouth | Virales Marketing | Viral marketing | Hotellerie | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2021-0838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285931