The effect of monetary policies on the relationship between advertising and mutual fund flows
Year of publication: |
October 2016
|
---|---|
Authors: | Wu, Ming-Hung ; Tsai, Wei-Che ; Chen, Miao-Ling |
Published in: |
Asia-Pacific journal of financial studies. - Richmond : Wiley-Blackwell, ISSN 2041-9945, ZDB-ID 2616683-5. - Vol. 45.2016, 5, p. 673-704
|
Subject: | Advertising | Mutual funds | Monetary policy | Panel threshold model | Investmentfonds | Investment Fund | Werbung | Geldpolitik | Werbewirkung | Advertising effects |
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