The effect of multiple hotel brand extensions
Year of publication: |
2015
|
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Authors: | Mahasuweerachai, Patcharaporn ; Qu, Hailin |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 1, p. 27-38
|
Subject: | Hotel brand extension | hotel service quality | brand reputation | brand attitude | brand loyalty | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Markentransfer | Brand extension | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenartikel | Brand |
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