The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition

Devika Vashisht and S. Sreejesh

Year of publication:	2016
Authors:	Vashisht, Devika ; Sreejesh, S.
Published in:	International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 3, p. 171-185
Subject:	advergames \| ad-persuasion \| nature of game \| game-involvement \| need for cognition \| online advertising \| brand placements \| Online-Marketing \| Internet marketing \| Kognition \| Cognition \| Werbewirkung \| Advertising effects \| Computerspiel \| Video game \| Konsumentenverhalten \| Consumer behaviour \| Product Placement \| Product placement \| Markenimage \| Brand image

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