The effect of new media on consumer media usage : an empirical study in South Korea

JongRoul Woo; Jae Young Choi; Jungwoo Shin; Jongsu Lee

Year of publication:	2014
Authors:	Woo, JongRoul ; Choi, Jae Young ; Shin, Jungwoo ; Lee, Jongsu
Published in:	Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 89.2014, p. 3-11
Subject:	New media \| Media usage behavior \| Preference analysis \| Scenario analysis \| Multiple Discrete-Continuous Extreme Value model \| Südkorea \| South Korea \| Mediennutzung \| Media usage \| Konsumentenverhalten \| Consumer behaviour \| Kommunikationsmedien \| Communication media \| Mediensektor \| Media industries \| Szenariotechnik

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