The Effect of Novel Attributes on Product Evaluation
| Year of publication: |
2001
|
|---|---|
| Authors: | Mukherjee, Ashesh ; Hoyer, Wayne D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 3, p. 462-472
|