The effect of organic food labels on consumer attention
Year of publication: |
May-June 2018
|
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Authors: | Drexler, Denis ; Fiala, Jan ; Havlíčková, Anna ; Potůčková, Anna ; Souček, Martin |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 4, p. 441-455
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Subject: | Consumer attention | eye tracking | labels | organic food | research | Schweden | Sweden | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Visuelle Wahrnehmung | Visual perception | Umweltzeichen | Eco-label |
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