The effect of overseas channel control on export performance
Zuohao Hu, Xi Chen and Ping Zhao
| Year of publication: |
2017
|
|---|---|
| Authors: | Hu, Zuohao ; Chen, Xi ; Zhao, Ping |
| Published in: |
Research frontiers on the international marketing strategies of Chinese brands. - London : Routledge, ISBN 978-1-138-67183-6. - 2017, p. 110-120
|
| Subject: | Vertriebsweg | Distribution channel | Internationaler Markt | International market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529708