The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant
| Year of publication: |
2004
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|---|---|
| Authors: | Folkes, Valerie ; Matta, Shashi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 2, p. 390-401
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