The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Year of publication: |
2021
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Authors: | Son, Sang-chul ; Bae, Joonheui ; Kim, Kyung Hoon |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 4, p. 375-389
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Subject: | fashion industry | integration quality of omni-channel | intention to reuse | on idiosyncratic service experience | Perceived agility | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Multikanalvertrieb | Multichannel strategy |
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