The effect of perceived service quality and name familiarity on the service selection decision
| Year of publication: |
1996
|
|---|---|
| Authors: | Arora, Raj ; Stoner, Charles |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 10.1996, 1, p. 22-34
|