The effect of perceived value and mobile game loyalty on in-app purchase intention in mobile game in Indonesia : case study : Mobile Legend and Love Nikki
Luh Dyah Purnami, Anna Amalyah Agus
| Year of publication: |
2020
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| Authors: | Purnami, Luh Dyah ; Agus, Anna Amalyah |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 1, p. 9-19
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| Subject: | Perceived value | game loyalty | in-app purchase intention | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Spieltheorie | Game theory | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i1.12887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012503235