The Effect of Personal Cultural Orientation on Consumer Ethnocentrism
Year of publication: |
2005
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Authors: | Yoo, Boonghee ; Donthu, Naveen |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 18.2005, 1, p. 7-44
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