The effect of philanthropic marketing on brand resonance and consumer satisfaction of CSR performance : does media self-regulation matter?
Tracy Tsui-Hsu Tsai; Arthur Jing Lin; Eldon Y. Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsai, Tracy Tsui-hsu ; Lin, Arthur Jing ; Li, Eldon Yu-zen |
| Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 8.2014, 3, p. 527-547
|
| Subject: | CSR performance | Consumer satisfaction | Brand resonance | Media self-regulation | Philanthropic marketing | Post-disaster management | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462830