The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Clement S. F. Chow; Erdener Kaynak; Winnie Mak
| Year of publication: |
2015
|
|---|---|
| Authors: | Chow, Clement S. F. ; Kaynak, Erdener ; Mak, Winnie |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 1, p. 23-39
|
| Subject: | Brand familiarity | Brand likability | Cigarette labeling | Lab experiment | Plain packaging | Smoking intent | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Zigarette | Cigarette | Jugendliche | Youth | Experiment | Markenartikel | Brand | Warenkennzeichnung | Product labelling | Verpackung | Packaging |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508360