The effect of price bundling on consumer perceptions of value
| Year of publication: |
2001
|
|---|---|
| Authors: | Naylor, Gillian ; Frank, Kimberly E. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 15.2001, 4-5, p. 270-281
|