The effect of private customer-manager social engagement upon online booking behavior
Year of publication: |
2022
|
---|---|
Authors: | Han, Saram ; Anderson, Christopher K. |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 2, p. 141-151
|
Subject: | customer satisfaction | customer-manager engagement | hidden Markov model | marketing and sales | marketing research | other | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Marketing | Beziehungsmarketing | Relationship marketing |
-
Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria, (2014)
-
Modelling brand loyalty in the Nigerian telecommunications industry
Inegbedion, Henry Egbezien, (2019)
-
Isac, Nicoleta, (2019)
- More ...
-
Web scraping for hospitality research : overview, opportunities, and implications
Han, Saram, (2021)
-
Living without OTAs : goodbye Columbus : putting the Jenie back in the bottle
Anderson, Chris K., (2018)
-
Customer motivation and response bias in online reviews
Han, Saram, (2020)
- More ...