The effect of product adaptation and market orientation on export performance : a survey of Thai managers
Phattarawan Tantong, Kiran Karande, Anil Nair, and Anusorn Singhapakdi
Year of publication: |
2010
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Authors: | Tantong, Phattarawan ; Karande, Kiran ; Nair, Anil ; Singhapakdi, Anusorn |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 2, p. 155-169
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