The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor
| Year of publication: |
2012
|
|---|---|
| Authors: | Choi, Jungsil ; Myer, Duane |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 367-380
|
| Publisher: |
Springer |
| Subject: | Comparison advertisement | Comparison table | Physical positioning | Reading habit | Preference for right |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867903