The effect of radical innovation in/congruence on new product performance
William E. Baker; James M. Sinkula; Amir Grinstein; Stav Rosenzweig
| Year of publication: |
2014
|
|---|---|
| Authors: | Baker, William E. ; Sinkula, James M. ; Grinstein, Amir ; Rosenzweig, Stav |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 8, p. 1314-1323
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| Subject: | Radical innovation | New product performance | Values | Norms | Radical innovation congruence | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473330