The effect of rating scale format on response styles : the number of response categories and response category labels
Bert Weijters; Elke Cabooter; Niels Schillewaert
| Year of publication: |
2010
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|---|---|
| Authors: | Weijters, Bert ; Cabooter, Elke ; Schillewaert, Niels |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 3, p. 236-247
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| Subject: | Internet | Marktforschung | Market research | Befragung | Interview | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664491