The effect of rating scale format on response styles: The number of response categories and response category labels
| Year of publication: |
2010
|
|---|---|
| Authors: | Weijters, Bert ; Cabooter, Elke ; Schillewaert, Niels |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 3, p. 236-248
|