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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie, (2023)
Exploring the interplay of museum and city reputation : insights from the Uffizi case study
Beccherle, Paola, (2024)
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth, (2013)
On the effects of marketing, media relations, and public relations : images, agendas, and relationships
Grunig, James E., (1991)
Communication and the economic decisionmaking processes of Colombian peasants
Grunig, James E., (1971)
Economic decision making and entrepreneurship among Colombian latifundistas
Grunig, James E., (1969)