The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones
Mukesh Kumar Mishra and Dibyendu Choudhury
| Year of publication: |
2013
|
|---|---|
| Authors: | Mishra, Mukesh Kumar ; Choudhury, Dibyendu |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 2, p. 64-82
|
| Subject: | Markenimage | Brand image | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772584