The effect of requests for positive evaluations on customer satisfaction ratings
Michael A. Jones and Valerie A. Taylor; Kristy E. Reynolds
| Year of publication: |
2014
|
|---|---|
| Authors: | Jones, Michael A. ; Taylor, Valerie A. ; Reynolds, Kristy E. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 3, p. 161-170
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Bewertung | Evaluation | Dienstleistungsberufe | Service workers | Beziehungsmarketing | Relationship marketing | Kaufmotiv | Consumer motivation | Virales Marketing | Viral marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341747