The effect of sales promotions intensity on volume and variability in category sales of large retailers
Ömer Zeybek, Burç Ülengin
| Year of publication: |
2022
|
|---|---|
| Authors: | Zeybek, Ömer ; Ülengin, Burç |
| Subject: | Sales Promotions | Time Series Models | Market Response Models | Verkaufsförderung | Sales promotion | Theorie | Theory | Einzelhandel | Retail trade | Marktforschung | Market research | Absatz | Sales | Zeitreihenanalyse | Time series analysis | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00121-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163666