The effect of service failure severity on brand forgiveness : the moderating role of interpersonal attachment styles and thinking styles
Year of publication: |
2023
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Authors: | Alnawas, Ibrahim ; Al Khateeb, Amr ; Abu Farha, Allam K. ; Ndubisi, Nelson Oly |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 5, p. 1691-1712
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Subject: | Brand forgiveness | Hospitality | Interpersonal attachment styles | Service | Service failure | Thinking styles | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Emotion | Soziale Beziehungen | Social relations |
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