The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context

YooHee Hwang, Anna S. Mattila

Year of publication:	2022
Authors:	Hwang, Yoo Hee ; Mattila, Anna S.
Subject:	loyalty reward program \| product attachment \| smart shopper \| word-of-mouth \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Kundenbindungsprogramm \| Loyalty program \| Verkaufsförderung \| Sales promotion

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