The effect of social exclusion on consumer preference for anthropomorphized brands
Rocky Peng Chen, Echo Wen Wan, Eric Levy
| Year of publication: |
January 2017
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|---|---|
| Authors: | Chen, Rocky Peng ; Wan, Echo Wen ; Levy, Eric |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 23-34
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| Subject: | Social exclusion | Anthropomorphism | Consumer preference | Social affiliation | Konsumentenverhalten | Consumer behaviour | Soziale Ausgrenzung | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2016.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771816